The abandoned basket reactivation gap

Studies estimate that e-commerce in the United Kingdom is “losing” retailers £18 billion every year in abandoned baskets.

While email triggers to reactivate these abandoned baskets are common, retailers are missing a trick by failing to add triggered postal mail reactivation to email non-respondents.

To help quantify what this missed opportunity may amount to, media-neutral Go inspire Group conducted a control test measuring conversion rates from postal mail reactivation.

The study clearly reveals that combining email and postal mail can double reactivation of abandoned baskets compared to email reactivation activity alone.

To find out more, please fill in the form and download your copy of our latest whitepaper.

For more information email us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 0116 232 1711.

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