Use GIFs to creatively boost your campaigns

Why Use GIFs?

The use of GIFs across different web platforms is proving more popular when it comes to a brand communicating their message. GIFs dominate social media such as Facebook and Instagram, potentially giving you access to a wider audience.

Since twitter’s launch of its GIF keyboard, users have shared and/or tweeted over 100 million GIFs a year! Marketers who include GIFs in their marketing strategy can access social media platforms which were previously highly resistant to marketing efforts, such as Tumblr and Reddit.

  • GIFs allow easy engagement with your audience
    Use GIFs to capture interest and make content digestible
  • Tell a story
    Explain your brand’s concept efficiently and quickly
  • Show your brand’s personality
    Connect with your target audience by using powerful images or humour
  • Use GIFs to upgrade your email marketing
    Email marketing can prove difficult as your audience will be bombarded by a number of digital communications. Studies have shown that emails which contain GIFs are able to attract 12% more revenue than non-animated images.

To know more about GIFs and how they can improve your marketing communications, email This email address is being protected from spambots. You need JavaScript enabled to view it., or call 0116 232 1711.