Major UK Charity

Innovation Audit and Format Re-engineering delivers over £100k in savings

Ambition.
Ambition.
Strategy.
Strategy.
Results.
Results.

Go Inspire Eclipse offers its clients a free cost and innovation audit geared to improve campaign results. Aside from top quality print, our innovation and ideas are the value-add elements of our service that help us to stand out from the crowd.

Ambition.

The client is a major UK Charity.

Go Inspire Eclipse were asked to conduct an audit of the charity clients’ existing, large volume, non-personalised Door Drop & Inserts packs.

The original pack consisted of 2 x A4 Letters, a 2pp donation form, a business reply envelope (BRE) and an Outer Envelope.

The Charity was looking for cost saving initiatives without compromising on content. The Donation Form and Freepost Reply Envelope were integral to the pack due to the possibility of cash donations.

Strategy.

Utilising our Inline print capabilities, inclusive of perforation, re-moist and impact glue, our creative team re-engineered the pack to form a One Piece Insert/Door Drop.

This still gave the Charity the same required space, laying down the same content slightly differently . The One Piece Mailer (Produced from a single piece of paper) was still able to carry the content of the 2 x A4 Letters, the tear-off Donation Form and the BRE to enable the donor to return any cash donations.

The revised pack was shared with the client in a ‘show and tell’ presentation and they were delighted with the result.

Results.

  • This re-engineering allowed us to pass on production savings of over 31% against the original pack design, equating to literally tens of thousands of pounds on a run of over 4,000,000 pieces.
  • We have recently ran our third Insert/Door Drop Charity pack conversion for our third Charity. This re-engineering, auditing service has now helped deliver savings of well over £100,000 on these 3 x campaigns alone.

Why not let us audit your current Insert/Door Drop print activity? Whether looking for cost savings around re-engineering in the Charity sector or looking for that all important ‘creative stand-out’ on your direct response activity for that special event, sale or product launch, regardless of whether you operate in the Retail, Travel, FMGC, Finance or any other sector, we will work within your budgets to offer the best possible solution to drive down your CPA and drive up your ROI.

As one of the few Carbon Accredited Printers in the UK, we can Carbon Offset all of the Paper and Production for you, regardless of the size of the campaign.

Please contact info@goinspire.co.uk if you would like to see what we can do for you.

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We deliver award-winning campaigns for the UK’s biggest brands

OUR AWARDS

We deliver award-winning campaigns for the UK’s biggest brands