Pancreatic Cancer UK

QR Code delivers £28,000 in donations from time-critical matched-funding campaign.

Ambition
Ambition
Strategy
Strategy
Results
Results

Ambition.

  • Prior to introducing direct mail into their 2020 Christmas Campaign, after partnering with Go Inspire, Pancreatic Cancer UK (PCUK) had focused their marketing efforts solely on digital channels, for a number of years.
  • After their Christmas Campaign nearly doubled their expected income, PCUK were understandably keen to incorporate mail into their Spring campaign.
  • This campaign was a match-funding campaign, to be delivered with the support of a major sponsor, whereby if PCUK supporters donated within a limited two-week period, their donation would be doubled by the match-funding sponsor.

Strategy.

  • As time was a critical factor in the success of this campaign, Go Inspire advised PCUK to add test the inclusion of a QR Code, on the fundraising form
  • By scanning a QR Code, respondents could donate through their phone in a way that was both secure and automated.
  • Donating via QR code would also guarantee that the donation would activate immediately and be sure to sit within the time limit, increasing the matched funds

Results.

  • The campaign raised £53,000, of which £28,000 (53%) was donated using the QR code.

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OUR AWARDS

We deliver award-winning campaigns for the UK’s biggest brands