Pancreatic Cancer UK

Ambition.

• Prior to introducing direct mail into their 2020 Christmas Campaign, after partnering with Go Inspire, Pancreatic Cancer UK (PCUK) had focused their marketing efforts solely on digital channels, for a number of years.
  
• After their Christmas Campaign nearly doubled their expected income, PCUK were understandably keen to incorporate mail into their Spring campaign.
  
• This campaign was a match-funding campaign, to be delivered with the support of a major sponsor, whereby if PCUK supporters donated within a limited two-week period, their donation would be doubled by the match-funding sponsor.

Strategy.

• As time was a critical factor in the success of this campaign, Go Inspire advised PCUK to add test the inclusion of a QR Code, on the fundraising form
  
• By scanning a QR Code, respondents could donate through their phone in a way that was both secure and automated.
  
• Donating via QR code would also guarantee that the donation would activate immediately and be sure to sit within the time limit, increasing the matched funds

Results.

• The campaign raised £53,000, of which £28,000 (53%) was donated using the QR code.