Prior to introducing direct mail into their 2020 Christmas Campaign, after partnering with Go Inspire, Pancreatic Cancer UK (PCUK) had focused their marketing efforts solely on digital channels, for a number of years.
After their Christmas Campaign nearly doubled their expected income, PCUK were understandably keen to incorporate mail into their Spring campaign.
This campaign was a match-funding campaign, to be delivered with the support of a major sponsor, whereby if PCUK supporters donated within a limited two-week period, their donation would be doubled by the match-funding sponsor.
As time was a critical factor in the success of this campaign, Go Inspire advised PCUK to add test the inclusion of a QR Code, on the fundraising form
By scanning a QR Code, respondents could donate through their phone in a way that was both secure and automated.
Donating via QR code would also guarantee that the donation would activate immediately and be sure to sit within the time limit, increasing the matched funds
The campaign raised £53,000, of which £28,000 (53%) was donated using the QR code.
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