FORMAT

This is a 6pp square one piece mailer printed using variable digital print. The piece included the recipient’s name written in sand on the front and the scent of coconut on the inside. This was glued to seal on the fore-edge and mailed.

DESCRIPTION

Using digital variable printing allows you to change the images according to the preferences of the recipient. The image on the outer panel showed the customer’s name written in sand and inside the scent of coconut reflected the campaign creative to further engage the customer.

BENEFITS