Omni-channel behaviour is the new norm.
By understanding the customer journey from media engagement through browsing to purchasing, both online and in-store, we use this insight to help you manage your marketing investment, to maximise your return.
Through our unique Inteli-tracker capability you receive a single customer view of online customers across devices, across media access points and over time – all connected with in-store shopping.
Enhancing your attribution capability allows you to see how your marketing channels interact throughout customer web journeys and optimise your marketing spend accordingly.
We enable you to overlay many segmentation models, and understand the journeys that drive value for your business at an individual level. From this insight you can truly personalise journeys to maximise conversion and customer value.
All these benefits are accessible through our mobile-friendly Digital Playback dashboard.
Data-driven Digital Marketing execution
Our Digital team use all this insight to execute your digital marketing across a range of platforms including Email, Social, Display, SEO and PPC.
You can choose from execution on a campaign or an automated Re-targeting basis, including personalised programmatic direct mail.
Our Digital technology team don’t just provide great, mobile-first web capability and intuitive Apps, they build digital customer engagement platforms that integrate into your business and customer journey.