Hidden treasures

Despite the popularity of football in the UK, there is strong evidence that the commercial relationship with football fans (particularly in the lower leagues) is largely under-explored. To help quantify what this missed opportunity amounts to, media-neutral Go Inspire Group analysed a sample of over 11,000 fans from teams in Leagues 1 & 2 and found a conservative estimate of untapped revenue of just over £11 million per year – an average of £230,000 per club, per year.

To help a league 1 or 2 club begin to further tap into its fanbase, Go Inspire Group has released three key initial recommendations to help clubs take the first steps towards accessing this revenue.

To find out more, please fill in the form and download your copy.

For more information email us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 0116 232 1711.

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