Hidden treasures

Despite the popularity of football in the UK, there is strong evidence that the commercial relationship with football fans (particularly in the lower leagues) is largely under-explored. To help quantify what this missed opportunity amounts to, media-neutral Go Inspire Group analysed a sample of over 11,000 fans from teams in Leagues 1 & 2 and found a conservative estimate of untapped revenue of just over £11 million per year – an average of £230,000 per club, per year.

To help a league 1 or 2 club begin to further tap into its fanbase, Go Inspire Group has released three key initial recommendations to help clubs take the first steps towards accessing this revenue.

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