Lakeland’s hugely successful myLakeland launch has been shortlisted in 3 categories.

We are extremely pleased to be able to announce today, that Lakeland have been shortlisted in 3 categories at this year’s Loyalty Magazine Awards:

  • Best New Loyalty Launch of the Year
  • Best Loyalty Programme of the Year – Retail
  • Best Loyalty Programme Marketing Campaign of the Year

Their desire to launch a club that is something really special for customers led Lakeland to work with us to develop a unique and relevant loyalty proposition, and since its launch in August 2019, myLakeland has gone from strength to strength.

We look forward to the Awards ceremony in June and wish all the brands and partners who have been shortlisted the best of luck.

If you’d like to speak to a member of our team, to see how our unique approach to loyalty can benefit your business please fill in the form on this page, and we’ll be in touch shortly.


The Loyalty Magazine Awards celebrate excellence, innovation and best practice in the loyalty industry across Europe, the Middle East and Africa.

For more information on the event please visit https://www.theloyaltymagazineawards.com/

For more information on myLakeland please visit https://www.lakeland.co.uk/info/mylakeland