Marketing Week Masters

We’re very proud to announce that Go Inspire have won the Marketing Week award for Data Driven Marketing. Our winning brand entry was the Pets at Home Group, beating worthy competitors including Canon and Eurostar. The Marketing Week Masters Awards celebrate the best of marketing and advertising, recognising the leaders of marketing effectiveness, innovation and creativity in the UK.

Pets at Home operate in a very competitive market facing immense headwinds. To counteract this, the company has developed a differentiated proposition based on their expertise and passion for pets. As part of this strategy, they launched the VIP Club in conjunction with Go Inspire Insight and Havas Helia.  The aim of the VIP club was to understand Pets at Home customers and their pets better than anyone else by using data insight.

The award winners were selected by an esteemed panel of judges, including CMOs, chief brand directors and marketing leaders at global brands. Find the full list of winners here:

If you’d like to discuss how our award winning approach to data-driven marketing can improve your performance, simply fill in the form on this page!