Data IQ Awards 2019 Winner

Pets at Home scoops the Customer/CRM success award at the Data IQ Awards 2019

We are ectastic to announce that Pets at Home have scooped an award in the  CRM Customer Success category at the Data IQ Awards 2019.

Pets at Home’s VIP Club has managed to attract 1.5 million new members with an additional 7.7 million more pets registered. As a result, ROI has risen by 5% and added £50 million in revenue. Club members also accrue points - called Lifelines - which are donated to a charity of choice for a cash value. This has seen £2.2 million raised in the last year.

Jess Wang, Head of Analytics – Go Inspire, confirms: "Everyone at Go Inspire is ecstatic that Pets at Home’s VIP Club has been recognised once again, as the gold standard in customer and CRM Marketing. This award, along with the many others won since the loyalty programme launched, is testament to the great relationship between Go Inspire and Pets at Home.

In a competitive market, continued growth demands differentiation and something really special – the continuous improvement shown year on year demonstrates how both Pets at Home and ourselves, are never satisfied with simply standing still".


For more information on the event please visit