6 Christmas Posers
As the 2019 run-up to Christmas gains momentum for retailers, marketing professionals are faced with an unusually difficult environment. Political uncertainties are likely to affect customer spending at this critical period for annual profitability. On top of this, murmurings about the threat of a global recession may also suppress the usual seasonal generosity of gift-giving.
In the light of these challenges, Go Inspire Group has created a handy checklist guide, entitled "6 Pre-christmas Posers" The document highlights some leading practices in retail marketing that have made a significant commercial difference to past years’ Christmas performance.
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