RANGE, PRICE AND PROMOTION OPTIMISATION.
Analyse and identify your transactional data to help you reinvest your marketing spend.
Product Range Analysis
When frequent customers and staff are buying less of something overtime, this can mean either there is a saturation effect, the product quality has worsened in some way, key products are not available, or the pricing/promotion are less competitive.
Our data team can identify patterns in your transactional data to address these business issues.
Price and Promotions Analysis
Through our analytics we’ve identified that on average 20% of promotions don’t make a return on the investment. Our data team can identify these loss making promotions and guide you to reinvest, in areas where you can make much better returns.