REVENUE DRIVING VARIABLE DIGITAL PRINT (OPTIMAL LIFT)
Optimising the direct mail channel through personalised and segmented variants
CONVERTING ABANDONED BASKETS
A control test measuring conversion rates from postal mail reactivation
CUSTOMER CHURN SERIES 1/3
A research update on customer churn by sector
CUSTOMER CHURN SERIES 2/3
Four key foundations for customer churn management
CUSTOMER CHURN SERIES 3/3
Step Churn and Grow Customer Value
INFORMATION RE-DESIGN STUDY
A study on reducing call volumes with information redesign in the UK financial services sector.
THE POST-PANDEMIC TRAVEL PROFILING STUDY
Towards a new segmentation for travel marketers.