5 tips for Smarter Trigger Marketing

Your guide to converting more customers

Moving House. Getting married. Starting a family. These are all major life events – and each represent a marketing opportunity. But how can we as marketers tap into this opportunity at just the right moment?

The answer is ‘Trigger Marketing’.

Also known as alert marketing, trigger marketing has been around since the 90’s. There are three categories of Trigger Marketing: expected, unexpected and predicted.

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