2024: Online vs Offline Retail

Received wisdom claims that over time online shopping is inevitably dominating the traditional in-store purchasing. However, further study into this belief illustrates that the relationship between online and offline UK purchasing depends upon the product category.

Therefore, this Go Inspire Group study explores how imperative it is for retailers to research their customers expected habits before planning any radical shake-up of their channels to the market.

Please fill in the form to download your copy of our latest whitepaper to find out more.

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