Hobson's Choice

Much is published on the relative performance of direct email versus direct postal mail. However, the raft of published statistics do not examine consistently comparable measurements of performance.

Go Inspire therefore constructed a randomized control trial (RCT) that explores the validity of comparing postal mail and email channels as marketing media.

Please fill in the form to download your copy of our latest whitepaper to find out more.

For more information email us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 0116 232 1711.

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