Mastering Digital Marketing Measurement
Today, you can measure almost everything - from your steps to your sleep pattern. For marketers, measuring the effectiveness of marketing is crucial but with multiple campaigns across multiple channels, it can be hard to pull this together into one place. Many successful businesses approach us to find the underlying trends that can help them grow - they have so much information that it can be hard to know what actions will help them make a difference.
When data is visualised in a dashboard view, it can be much easier to spot patterns and trends which will influence your marketing and your business. If you can identify the connections between data and actions, there are numerous benefits - not least that your marketing will become much more targeted and cost-efficient. We have the technology to optimise insights and view holistic performance across all channels.
Download our latest whitepaper to learn the answers to the six most common questions we are asked by marketers, about how to master their digital marketing measurement.
- How do I track my digital marketing activity in real-time?
- Which channels drive the most loyal customers?
- How can I identify opportunities for revenue growth?
- How do my marketing channels connect?
- How valuable is my social media marketing?
- Is my search strategy optimised?
Please fill in the form to download your copy of our latest whitepaper.
Much is published on the relative performance of direct email versus direct postal mail. However, the raft of published statistics do not examine consistently comparable measurements of performance.
Go Inspire therefore constructed a randomized control trial (RCT) that explores the validity of comparing postal mail and email channels as marketing media.
Please fill in the form to download your copy of our latest whitepaper to find out more.