Optimal lift

With the purpose of offering objective evidence, media-neutral Go Inspire Group has embarked upon a series of randomised control trials (RCTs), conducted in collaboration with its clients.

The current RCT described in this short paper is designed to provide objective evidence about the results which can be achieved by optimising the direct mail channel – specifically through personalised and segmented variants which are now possible (and affordable) thanks to digital printing technology.

Please fill in the form to download your copy of our latest whitepaper to find out more.

For more information email us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 0116 232 1711.

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