The Post-Pandemic Profiling Study [Part 1/3]

Early evidence and insight to pivot CRM to the new reality.

This is first in a series of papers from Go Inspire Insight, which explore emerging, evidence-based changes in the marketing and loyalty landscape resulting from the COVID-19 crisis and its longer-term consequences.

This paper, Part 1, presents evidence of new customer behaviour segmentations emerging from the lockdown.

Part 2 offers guidance, based on early customer management experience, on key steps to manage the customer journey in the light of behavioural changes.

Part 3 looks at ways of balancing efforts to retain prior behavioural groups while at the same time accommodating new and emerging ones.

To find out more, please fill in the form and download your copy.

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