The Post-Pandemic Travel Profiling Study
Towards a new segmentation for travel marketers.While few commentators are offering a reliable picture of the immediate post-pandemic world of customer behaviour in travel, all are agreed that what we spend, how we book and where, or even if, we travel has radically changed for the present, and that some or all of these changes may become permanent.
To understand the changes taking place as a result of COVID-19 and its aftermath, Go Inspire collaborated with a selection of clients to analyse the changing behaviour of five million customers. The results of the analysis has enabled Go Inspire to suggest an emerging segmentation of new customer behaviours that should help travel marketers to assess the normal and start managing those new travel preferences.
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