Value from customer data?
In today’s age of Big Data analytics, customer data management has become an integral part of any company’s marketing efforts.
However, the reality is that many businesses don’t know how to make sense of available customer data, nor are they equipped to merge cross-channel data, making it difficult to draw meaningful insights on how to better optimise revenues.
In the latest Go Inspire Group’s study, there are five crucial questions which (institutional) investors can pose to corporations to better understand how well a business is managing customer data and whether or not their investment is well placed.
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