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MAIL VS EMAIL STUDY (HOBSON’S CHOICE)

MAIL VS EMAIL STUDY (HOBSON’S CHOICE)

Much is published on the relative performance of direct email versus direct postal mail.

However, the raft of published statistics do not examine consistently comparable measurements of performance.

We therefore constructed a randomised control trial (RCT) to test relative performance on a level playing field.

The selected retail client offers a product range that appeals broadly across the population regardless of age, gender, wealth or geography.

To find out more, please fill in the form and download your copy.

For more information email us at marketing@goinspire.co.uk or call 0116 232 1711.

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