This short paper seeks to highlight the levels of wasted paid search advertising – an issue which many marketers are acutely aware of, but often struggle to address. These sums can be seen to be very significant – especially during a pandemic period when budgets are under the most severe strain.
What, then, can be addressed to improve the effectiveness of paid search budgets? A host of possible strategies are available.
This paper has picked out four key headlines which are likely to make a relatively rapid positive effect on the efficacy and economy of paid search spending.
Fill in the form to download your whitepaper and ask yourself: do you know how much of your paid search spend is wasted?
For more information email us at marketing@goinspire.uk or call 0116 232 1711
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We deliver award-winning campaigns for the UK’s biggest brands
We deliver award-winning campaigns for the UK’s biggest brands